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SuperShe Island

Tucked away in the Baltic Sea off the coast of Finland is one of the world’s largest, but lesser-known archipelagos, with an estimated 40,000 islands and islets. It’s an area of wild natural beauty, where birds claim small islands for their nesting grounds, seals lounge on stone outcrops, and evergreen forests cover the land. Had it not been for her Finnish boyfriend, who introduced entrepreneur Kristina Roth to this magical landsc ...

Tucked away in the Baltic Sea off the coast of Finland is one of the world’s largest, but lesser-known archipelagos, with an estimated 40,000 islands and islets. It’s an area of wild natural beauty, where birds claim small islands for their nesting grounds, seals lounge on stone outcrops, and evergreen forests cover the land. Had it not been for her Finnish boyfriend, who introduced entrepreneur Kristina Roth to this magical landscape, her ground-breaking private island project might have been launched in more well-known Caribbean seas. Instead, she fell in love with the region, and purchased an 8.47-acre island here to create SuperShe, a private retreat for women only.

Since opening in 2018, the island has captured headlines and the imaginations of women around the world who have embraced its beauty and solitude—using it as a salve for the soul and catalyst for creativity. Here on this rocky expanse, cloaked in pine trees, is a protected space free from the pressures of daily life in male-dominated society. “SuperShe Island is a rejuvenating and a safe space where women can reinvent themselves and their desires. A place where you can recalibrate without distractions,” Roth says. The air is some of the freshest on earth, with notes of pine adding a natural spice to its crisp notes. Resident swans trumpet alongside their offspring as they cruise the tranquil surrounding waters.
SuperShe’s four newly renovated cabins, which total 1,800 square feet, are showpieces of elegant Scandinavian design with Hästens beds, modern kitchens and bathrooms, and cozy fireplaces. Their wide windows flood the interiors with near-constant sunlight during the retreat’s May to September season. Under the current layout, the island can accommodate 10 guests and five support staff, and is equipped with a 750-square-foot yoga yurt, fitness equipment, an outdoor kitchen and antique fire pit, Finnish saunas and a 100-square-foot spa yurt, three mini cabins that add 350-square feet of living space, a pier and a heliport.

Activities focus on health and wellness, from yoga, meditation and cooking classes to more energetic pursuits, such as stand-up paddleboarding, kiteboarding and swimming. For those who prefer the cool respite of the trees, there are opportunities for foraging and forest bathing, while a golden-sand beach offers quiet space for sun bathers. Contemporary hammocks and lounge areas invite visitors to curl up with a good book. It’s also an excellent spot for fishing. The environment matters here, and SuperShe operates with a zero-trace policy, using electricity generated from solar and wind power and bathrooms that have incinerating toilets. Produce is sourced from local farmers, contributing to the feeling of natural communion. But amenities such as high-speed internet also are included, because sustainability doesn’t equate to the absence of creature comforts. Despite the secluded locale, the island is easily accessible from the mainland—either 30 minutes via helicopter or one hour and 20 minutes by car and boat from Helsinki’s international airport.

Now that SuperShe is well established, Roth is open to bringing in likeminded investors or considering the island’s outright sale for the right buyer as she contemplates future projects. When operating at 100 percent capacity, the retreat generates more than US$700,000 during its short season. The island also has another 2,000 square feet of buildable space approved for expansion, and there are additional ways to increase capacity and amenities beyond that through the use of yurts and other creative solutions. This stunning, unspoiled Finnish island is the kind of place where dreams spring to life, for its owners and its guests.

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ISSUE # 26 - FALL/WINTER 2021-2022

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